Mental Skills Training Service for Climbing Gyms

We provide a low-barrier mental skills training service for climbing gyms, increasing the gym members’ satisfaction, retention, and lifetime value with low upfront and running costs. 

 5 SURPRISING TACTICS TO BOOST CLIMBING GYM RETENTION

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Climbing Challenges the Mind As Much as the Body

– But Few Know How To Train the Mind

Lack of mental skills training for climbers can lead to the following:
  • Decreased enjoyment,
  • Frustration due to plateauing performance,
  • Slow / no return after an injury or accident,
  • Toxic climbing community

Your core business is offering high-quality climbing facilities and route setting, so starting to provide mental skills training can be costly and complicated.
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Offer High-Quality Mental Skills Training

– No Hassle, No High Investment

Offer your members an online subscription with unlimited access to high-quality online courses on mental training topics. Crafted by experts specifically for climbers of all experience levels!

On top of the mental training service, we provide you marketing materials and best practices for promotion. You just need to tell your customers about it - we handle the rest.

Adding a new revenue stream has never been easier!

Mental Skills Experts Who Get the Climbing Industry and Community

Partner with mental skills training experts who know how to communicate and train climbers of all levels and understand the business side of running a climbing gym. We are certified sports psychologists as well as business professionals.

Being passionate climbers and sports psychologists, we have been supporting climbers to reach their full potential with 1-on-1 mental coaching for years, but it is not scalable nor affordable for most recreational climbers. We created the online training platform that enables climbers to access evidence-based knowledge and exercises previously available only with 1-on-1 mental coaching.

The climbing gyms have a pivotal role in the local climbing community, so we want to enable the gyms to offer mental skills training to their members easily.

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Get to know us

Madeleine Crane – Pioneer of Psychology in Climbing

Madeleine is an established thought leader on sports psychology in climbing and the founder and CEO of Climbing Psychology.

She has been climbing, learning, and exploring for as long as she can remember. Throughout the past decade, she traveled the world representing Austria at youth climbing competitions and later in one or other Bouldering World Cup. Nowadays, you still find her climbing in the gym or outdoors as often as possible.

She has coached competitive and recreational climbers, as well as climbing coaches.
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Kaisa Soininen – Seasoned Online Business Veteran

Kaisa is a digital business veteran with 20+ years of experience in global start-ups and scale-ups. After transitioning to wellbeing and fitness industry, she focused on sports psychology and started a mental skills coaching business.

Kaisa discovered climbing when her son took her to the neighbouring bouldering gym - it was love at first sight! No other sport had felt so mentally and physically challenging and immensely rewarding. 

She has coached competitive and recreational climbers around the world.
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Our Partner Gyms

5 Surprising Tactics to Boost Climbing Gym Retention

Discover the secrets to boosting member retention with our FREE guide, "5 Surprising Tactics to Boost Climbing Gym Retention."

Sign up for the newsletter to get the guide and actionable information on mental skills training and building customer relationships tailored for climbing gyms.


  • CONTENT CRAFTED FOR CLIMBING GYMS
  • UNDERSTAND MENTAL SKILLS TRAINING
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